Cancer Council

7 Bridges Walk - Rebrand

The Cancer Council 7 Bridges Walk stands as an annual fundraising event that brings the community together to walk 27km around Sydney Harbour, supporting the vision of a cancer-free future.

Year after year, participants engage in the event for deeply personal and heartfelt reasons, and the new brand sought to encapsulate this sentiment. I undertook a complete redesign and repositioning of the event, infusing it with a fresh, contemporary appearance and a warm, personable quality suitable for the target audience. The playful new identity revolves around seven hand-cut shapes, intricately forming the logo, plus all seven bridges, and serving as the visual foundation across all brand materials.