Pop Ventures Group

Brand Launch

Pop Ventures Group distinguishes itself as more than a typical investment firm, focusing primarily on the consumer e-commerce realm. Their expertise lies in the inception, cultivation, and guidance of compelling brands rooted in popular culture. They offer strategic responses to trends in pop culture and firmly believe that by immersing in cultural phenomena, lucrative commercial opportunities emerge.

Appealing to both traditional corporate investors and a younger demographic including entrepreneurs, entertainers, athletes, and affluent individuals, Pop Ventures Group sought a brand that resonates in the boardroom while retaining street appeal, albeit a well-to-do street.

The core idea revolves around PVG serving as a catalyst for growth, whether in brands, products, or investors' portfolios. This essence is captured in their logo, symbolised by its doubling in size, forming a distinctive and abstract "P". This same principle also underpins their dynamic design system.

Crucially, the Pop Ventures brand needed to operate on two fronts: effectively attracting investors and founders while providing a neutral backdrop to showcase the brands and products they champion. This balance is achieved through a thoughtfully curated colour palette, emphasising neutral tones to complement, rather than overpower the brands and products they endorse. However, in promotional materials focused on Pop Ventures itself, we often dial up their signature brand colour for maximum impact and brand recognition.