uno.

Brand launch

When a tech-savvy startup with aspirations of becoming Australia's premier digital mortgage broker approached us for support in launching their venture, we eagerly seized the opportunity.

From initial research and naming to the conceptualisation, design, and rollout phases, my involvement spanned the entire process.

Amid a market saturated with lacklustre brand identities, I anchored the brand with a straightforward yet assertive logo that authentically reflects uno's culture and disruptive startup mindset. This was complemented by a vibrant colour palette and robust typography, strategically chosen to enhance their market impact.

Today, uno thrives as a cutting-edge online mortgage broker, leveraging intelligent technology to empower users in their search and comparison of home loan options. Their mission revolves around streamlining the home loan experience, making it smarter, faster, and more accessible at every step.

For a glimpse into the early stages of ideation and conceptual sketches, refer to the content showcased at the bottom of this page.