NRL

Season Launch – Brand identity

With every NRL Telstra Premiership game airing live, the objective was straightforward: encourage footy fans to look past the broadcasts and attend the games in person. The campaign was crafted to rekindle the unmatched thrill that sends shivers down your spine, a sensation only experienced by being present at the stadium when history is in the making.

Emphasising the unfiltered and raw perspective of the game was crucial in shaping the identity. 

The campaign's visual theme centres on a logo crafted from a graphic depiction of the strapping tape employed by players to wrap themselves, a canvas where they regularly inscribe words of encouragement each week. This visual approach captures the essence of the game's authenticity and serves as the cornerstone for the campaign's look and feel.